Louis Gaertner Aktiengesellschaft-Bremen

Carl Heinrich Louis Gaertner founded the carriage construction business 'Louis Gaertner Aktiengesellschaft-Bremen' in 1880. In 1906, 'Norddeutsche Lloyd' founded 'Norddeutsche Automobil- und Motorenwerke Aktiengesellschaft' (NAMAG), thereby spinning off its automobile and engine construction activities. The car brand Lloyd belonged to NAMAG at the time. As NAMAG did not have its own bodywork department, it mainly had its Lloyd cars bodied by Gaertner. In 1912, 'Louis Gaertner Aktiengesellschaft-Bremen' was incorporated into NAMAG and was then called 'Bremer Wagen- und Carosseriewerke'. In 1914, NAMAG and Hansa-Automobil-Gesellschaft merged their two companies to form 'Hansa-Lloyd'. Due to economic difficulties, NAMAG had to liquidate the 'Bremer Wagen- und Carosseriewerke' in 1927. The company's real estate was acquired by Carl Friedrich Wilhelm Borgward and his partner Wilhelm Tecklenborg, who later incorporated the real estate into Goliath-Werke Borgward & Co GmbH. A further merger in 1931 created "Hansa-Lloyd und Goliath-Werke Borgward & Tecklenborg oHG", known as Borgward from 1937. This became the fifth largest car manufacturer in Germany and went bankrupt in 1961.