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Built at the request of Chrysler executive Virgil Exner, the Gilda was an exercise in extreme styling and ambitious performance. It was created by Ghia and debuted as a showcar at the Salone di Torino of 1955, later touring around Europe, then the US. The car was nicknamed the after Rita Hayworth’s performance in the 1946 film noir classic Gilda. It has been called “ne of the ten most significant show cars” by Strother MacMinn.